AppFolio Core
Property management
A 200-unit firm pays roughly $298/mo just for the base. Add tenant screening, e-sign, and resident benefits and you cross $600/mo fast. No agent CRM included.
Property management software by HurTech LLC
Stop paying for property software by the unit.
Folio is a custom property management platform for US firms with 150+ units. Every portal, every integration, one flat monthly fee. Live in 4 weeks.
NDA first · Fixed-price scope in 48 hours · No commitment.
Founding cohort10 firms only. Lock the founding rate for life.
- NDA before scoping
- Fixed-price in 48 hours
- Your Stripe, your bank — we never hold funds
- Migration from AppFolio or Buildium
- Live staff training
- Launch in 4 weeks
The problem
Five tools. Six logins. A bill that climbs every time you grow.
AppFolio charges by the unit. Your CRM charges by the user. Add screening, e-sign, and accounting and you are running a stack nobody owns. Folio replaces all of it with one platform built for your firm, at one flat fee.
What the standard stack costs today
$1.49 / unit + $298 minimum
Buildium Growth
Property management
Designed for under-250 units. Most firms outgrow it by 400 units. Locked templates, no white-label, no owner-facing portal worth a damn.
Yardi Breeze
Property management
Implementation can take 60-90 days. Steep learning curve. Reports look like 2008. No real agent CRM.
kvCORE
Agent CRM
Owned by Inside Real Estate. Locked ecosystem. Built for residential sales, not property management. You still need a separate PM tool on top.
Follow Up Boss
Agent CRM
Per-user pricing punishes you for growing. Zero property management features. No owner or tenant portals.
The stack
What most firms run today
AppFolio + Follow Up Boss + Zapier + DocuSign + QuickBooks + a screening tool. Six logins, three subscriptions you forgot you had, and no single source of truth.
One fee. Every portal. Every integration.
A 250-unit firm pays the same as a 600-unit firm.
Everything a 150 to 600 unit firm runs on, in one platform.
01
Rent roll & trust accounting
Per-unit rent roll, owner ledgers, deposit trust accounting, one-click 1099 exports.
02
Online rent collection
ACH and card payments through your own Stripe account, auto late fees, funds settling straight into your bank.
03
Maintenance & work orders
Photo submissions, AI emergency triage, vendor dispatch, full audit trail.
04
Owner statements & NOI
Auto-generated monthly statements. Owners see NOI, cap rate, and cash flow.
05
Lead capture & follow-up
Zillow and website leads scored, routed to the right agent, and followed up automatically.
06
Lease execution
Templates to e-signature to move-in workflow, in one flow.
07
Every integration included
Zillow, CoreLogic, Stripe / Plaid, DocuSign, QuickBooks, Twilio — wired into your own accounts once, included in the fee, never marked up.
08
Accountant-ready reporting
GAAP exports, audit-ready trust accounting, real-time P&L per property.
Where the money lives
Your rent, your deposits, your Stripe, your bank. Folio never holds a cent.
We connect your own Stripe account and your own bank accounts to the platform. Rent, security deposits, and trust funds move through accounts your firm owns and controls end to end. We operate the software — the money never routes through HurTech or Folio.
Step 1
Tenant pays rent
ACH or card, in your branded tenant portal.
Step 2
Your Stripe account
An account your firm owns — we just wire it in.
Step 3
Your bank accounts
Operating and trust accounts in your name, at your bank.
This is why trusting a new vendor with trust accounting is not the leap it sounds like: there is no escrow, no custody, no “funds in transit” with us. If you left Folio tomorrow, your money would be exactly where it is today — in your accounts.
Encrypted
Data encrypted in transit and at rest on enterprise-grade infrastructure.
Access-controlled
Role-based permissions across all four portals. Tenants, owners, agents, and admins each see only their own.
Audited
An audit trail on financial actions and work orders, accountant-ready exports.
Yours to take
You own your data. Full SQL and CSV export, any time, from day one.
We don’t claim certifications we don’t hold. Ask about our security posture on the scoping call and we’ll walk you through it — show, not tell.
The value
Start with the math you can verify.
The hard number first: most 150 to 600 unit firms run a stack — property software, a CRM, e-sign, screening, glue tools — that costs $1,200 to $3,500 a month. Folio replaces it at $599. You can check that against your own invoices before our first call.
Time savings come on top, and we estimate those conservatively: if automated maintenance triage, owner updates, and lead routing save each agent even a few hours a week, the labor math compounds fast.
Hard savings — verifiable
Typical stack today$1,200–$3,500 / mo
Folio, flat$599 / mo
Back in your pocket$7,200–$34,800 / yr
Time savings — illustrative
10 agents × 3 hrs / week × 50 weeks1,500 hrs / yr
At a blended $30 / hr≈ $45,000 / yr
From first call to live platform in 4 weeks.
Custom in four weeks sounds like a contradiction, so here is how it works: Folio starts from a mature core platform — rent roll, trust accounting, payments, maintenance, all four portals — that we configure and extend around your firm’s actual workflows. Your pipeline stages, your approval rules, your branding on your own domain. The speed of a product, the fit of a custom build — not a locked template.
- 1Day 1
30-min scoping call
Mutual NDA first, then we map your portfolio, stack, and biggest headaches.
- 2Days 2 to 3
Fixed-price scope
Every feature, integration, price, and timeline in writing. Yes means that is what gets built.
- 3Weeks 1 to 2
Build
Shared Slack, weekly demos, a live progress dashboard.
- 4Weeks 2 to 3
Migration & branding
We import your rent roll, leases, and ledgers, then put your brand on it.
- 5Weeks 3 to 4
Training & go-live
One live training session. We run alongside your old system for two weeks.
- 6Ongoing
Support
Dedicated Slack, fixes and features included in the monthly fee.
Founding rate, first 10 firms only
One setup fee. One flat monthly rate.
Setup, one-time
$2,500$5,000
Build, branding, migration, training, go-live.
Monthly
$599/ month
Unlimited units and users. Hosting, support, fixes, and ongoing feature work included.
Live in 4 weeks or your setup fee is refunded.Founding rate locked for the life of your account.
Payments run on your own Stripe. Folio never holds your rent, deposits, or trust funds.
No pass-through markups. Usage costs like card processing and SMS are billed by providers directly, at cost.
Your data is yours.Full SQL and CSV export anytime; exit on two months’ notice.
One platform. Four portals. Try them all.
Real working portals, not screenshots. Click in and explore.
Folio vs. AppFolio vs. Buildium.
Where they win, we say so.
FeatureFolioAppFolioBuildium
Built around YOUR workflows, not a template
Owner, tenant, and agent portals in one platform
Flat monthly fee, no per-unit charges
AI maintenance triage and lead scoring
White-label on your domain
Data migration from your current tool
ACH and card rent collection
Lease e-signature included
Built and live in 4 weeks
Unlimited users
Who builds this
A founder you talk to, not a ticket queue.
Folio is built and run by HurTech LLC, a US software company that has spent the last four years working in the real estate industry. Folio is our official step into serving it as a custom software company. When you join the founding cohort, you work directly with the founder who writes the code — on the scoping call, in your shared Slack channel, and through every feature request after go-live. No sales layer, no account managers, no handoffs.
The cohort is capped at ten firms on purpose: small enough that every platform gets built carefully and every client keeps that direct line. In return, your feedback shapes what gets built next.
Why a founding bet is reasonable
The launch risk sits with us
Live in 4 weeks or the setup fee is refunded.
Your money never touches us
Rent and deposits flow through your own Stripe and bank accounts from day one.
Your data is portable from day one
Full SQL and CSV export, anytime — if we don't keep earning the fee, you can take everything and go.
The rate can't creep on you
The founding rate is locked for the life of your account, in writing.
Questions from US property managers.
How is this different from AppFolio or Buildium?
They are templated SaaS billed per unit or per user that climbs as you grow. Folio is built for your firm, on your domain, at one flat fee that does not change.
Who holds our rent, deposits, and trust funds?
You do — always. We connect your own Stripe account and your own bank accounts to the platform. Rent, deposits, and trust funds move through accounts your firm owns and controls end to end. The money never touches HurTech or Folio. We operate the software, not the funds.
We are on AppFolio now. What does a switch look like?
Most migrations take 5 to 7 business days. We import your rent roll, tenants, leases, and ledgers, and run both systems side by side for two weeks.
Will agents really save 10 hours a week?
We deliberately don't promise a number. Firms see meaningful weekly savings within 60 days from auto-triaged maintenance, automated owner updates, and auto-routed leads — how much depends on your current stack and processes.
Do we still need DocuSign, QuickBooks, or a screening tool?
No separate subscriptions. E-sign, accounting exports, screening, payments, and SMS are wired in, running on your own provider accounts. The integrations are included in the flat fee; usage-based provider costs (card processing, SMS, screening reports) are billed to you by those providers directly at cost — Folio never marks them up.
Is this a white-label template?
Neither a template nor a from-scratch build. Folio is a mature core platform — rent roll, trust accounting, payments, maintenance, all four portals — that we configure and extend around your firm's actual workflows. If your leasing process has eight stages, your pipeline has eight stages. That combination is what makes custom-in-4-weeks possible at a flat fee.
Do we own the platform?
HurTech owns and maintains the platform — think of us as your dedicated tech department rather than a vendor handing over code. What you own outright is your data: every record, exportable as SQL and CSV at any time, from day one.
What if we want to leave?
Your data leaves with you: a full SQL and CSV export of every record, available anytime — no exit fee for it. Winding down the service takes two months' notice, or you can pay the equivalent of two months' fee and wind down immediately. Standard terms for a managed service relationship.
How small can a firm be?
Folio is built for 150+ units or 8 to 10 active agents. Below that, the math does not work.
See what your firm runs like on Folio.
A 20-minute call. NDA available. Fixed-price scope in 48 hours. No commitment.