AppFolio Core
Property management
A 200-unit firm pays roughly $298/mo just for the base. Add tenant screening, e-sign, and resident benefits and you cross $600/mo fast. No agent CRM included.
Folio is a custom, all-in-one property management platform for US firms with 150+ units — owner, tenant, and agent portals, trust accounting, AI maintenance triage, and every integration on one flat monthly fee. Live in 4 weeks.
NDA first · Fixed-price scope in 48 hours · No commitment.
Portals in one platform
Integrations included
From first call to live
Per-unit fees, ever
One platform replaces the tools you juggle today
AppFolio charges by the unit. Your CRM charges by the user. Add screening, e-sign, and accounting and you are running a stack nobody owns. Folio replaces all of it with one platform built for your firm, at one flat fee.
Property management
A 200-unit firm pays roughly $298/mo just for the base. Add tenant screening, e-sign, and resident benefits and you cross $600/mo fast. No agent CRM included.
Property management
Designed for under-250 units. Most firms outgrow it by 400 units. Locked templates, no white-label, no owner-facing portal worth a damn.
Property management
Implementation can take 60-90 days. Steep learning curve. Reports look like 2008. No real agent CRM.
Agent CRM
Owned by Inside Real Estate. Locked ecosystem. Built for residential sales, not property management. You still need a separate PM tool on top.
Agent CRM
Per-user pricing punishes you for growing. Zero property management features. No owner or tenant portals.
What most firms run today
AppFolio + Follow Up Boss + Zapier + DocuSign + QuickBooks + a screening tool. Six logins, three subscriptions you forgot you had, and no single source of truth.
One fee. Every portal. Every integration.
A 250-unit firm pays the same as a 600-unit firm.
Per-unit rent roll, owner ledgers, deposit trust accounting, and one-click 1099 and GAAP exports — accountant-ready, audit-clean.
ACH and card payments through your own Stripe, automatic late fees, funds settling straight into your bank.
Photo submissions, emergency triage that surfaces the urgent work first, vendor dispatch, and a full audit trail.
Zillow, CoreLogic, Stripe / Plaid, DocuSign, QuickBooks, Twilio — wired into your own accounts once, included in the flat fee.
Zillow and website leads scored and routed to the right agent, automated follow-up, then templates to e-signature to move-in — one flow.
Auto-generated monthly statements. Owners see NOI, cap rate, and cash flow without calling you.
Where the money lives
We connect your own Stripe account and your own bank accounts to the platform. Rent, security deposits, and trust funds move through accounts your firm owns and controls end to end. We operate the software — the money never routes through HurTech or Folio.
Folio operates the software, not the funds. If you left tomorrow, your money would be exactly where it is today.
This is why trusting a new vendor with trust accounting is not the leap it sounds like: there is no escrow, no custody, no “funds in transit” with us. If you left Folio tomorrow, your money would be exactly where it is today — in your accounts.
Data encrypted in transit and at rest on enterprise-grade infrastructure.
Role-based permissions across all four portals. Tenants, owners, agents, and admins each see only their own.
An audit trail on financial actions and work orders, accountant-ready exports.
You own your data. Full SQL and CSV export, any time, from day one.
We don’t claim certifications we don’t hold. Ask about our security posture on the scoping call and we’ll walk you through it — show, not tell.
The hard number first: most 150 to 600 unit firms run a stack — property software, a CRM, e-sign, screening, glue tools — that costs $1,200 to $3,500 a month. Folio replaces the whole stack with one flat plan starting at $899. You can check that against your own invoices before our first call.
Time savings come on top, and we estimate those conservatively: if automated maintenance triage, owner updates, and lead routing save each agent even a few hours a week, the labor math compounds fast.
Hard savings — verifiable
Time savings — illustrative
Custom in four weeks sounds like a contradiction, so here is how it works: Folio starts from a mature core platform — rent roll, trust accounting, payments, maintenance, all four portals — that we configure and extend around your firm’s actual workflows. Your pipeline stages, your approval rules, your branding on your own domain. The speed of a product, the fit of a custom build — not a locked template.
Mutual NDA first, then we map your portfolio, stack, and biggest headaches.
Every feature, integration, price, and timeline in writing. Yes means that is what gets built.
Shared Slack, weekly demos, a live progress dashboard.
We import your rent roll, leases, and ledgers, then put your brand on it.
One live training session. We run alongside your old system for two weeks.
Dedicated Slack, fixes and features included in the monthly fee.
Priced by portfolio size, not per unit. Plus a one-time setup of $4,900 for founding-cohort firms (first 10, locked for life) or $7,500 standard — build, branding, migration, training, go-live.
Starter
150–250 units
For firms just crossing the 150-unit line.
Unlimited users. Every portal and integration included. Hosting, support, and ongoing feature work, all in the flat fee.
Growth
251–450 units
Where most 150–600 unit firms land.
Unlimited users. Every portal and integration included. Hosting, support, and ongoing feature work, all in the flat fee.
Scale
451–600 units
For firms scaling toward 600 units.
Unlimited users. Every portal and integration included. Hosting, support, and ongoing feature work, all in the flat fee.
Or your setup fee is refunded, in full.
You see real UI running on your data within a week.
Rent and deposits run through your own Stripe and bank account.
Full SQL and CSV export anytime. Leave on two months' notice.
Payments run on your own Stripe. Folio never holds your rent, deposits, or trust funds.
No pass-through markups. Usage costs like card processing and SMS are billed by providers directly, at cost.
Your data is yours.Full SQL and CSV export anytime; exit on two months’ notice.
7 of 10 founding-cohort spots left, locked for life.
Real working portals, not screenshots. Click in and explore.
Where they win, we say so.
Representative sentiments from the firms we build for — attributed by role and portfolio size while our founding cohort goes live.
“Our AppFolio bill climbed every quarter as we added doors. A flat fee we can plan around is the whole reason we looked.”
“We were running six logins. Owners emailed us for statements we could have automated years ago.”
“The part that sold us: rent settles into our own Stripe and our own bank. Nobody sits between us and the money.”
“Live in four weeks sounded like a stretch until we saw the core platform. It was configuration, not a rebuild.”
“Our old CRM charged per user. Growing the team meant a bigger invoice. Unlimited users changes how we hire.”
“Maintenance triage alone gives our coordinator her mornings back. The emergencies surface first, automatically.”

Hassan Naqvi
Founder & engineer, HurTech LLC
hassan@hurtechllc.comYou get my direct line from the first call.
I’m Hassan. I run HurTech LLC, a US software company, and I write the code that runs Folio. We’ve spent the last four years building software in and around real estate, and Folio is our step into serving it directly. Join the founding cohort and you work with me — on the scoping call, in your shared Slack channel, and through every feature request after go-live. No sales layer, no account managers, no handoffs.
The cohort is capped at ten firms on purpose: small enough that every platform gets built carefully and every client keeps that direct line to me. In return, your feedback shapes what gets built next.
Why a founding bet is reasonable
The launch risk sits with us
Live in 4 weeks or the setup fee is refunded.
Your money never touches us
Rent and deposits flow through your own Stripe and bank accounts from day one.
Your data is portable from day one
Full SQL and CSV export, anytime — if we don't keep earning the fee, you can take everything and go.
The rate can't creep on you
The founding rate is locked for the life of your account, in writing.
Folio is all-in-one property management software for US real estate firms with 150+ units. It combines owner, tenant, and agent portals, trust accounting, online rent collection, AI maintenance triage, and a leasing CRM in one platform — built around your firm's workflows and priced at one flat monthly fee instead of per unit.
Most platforms punish growth: AppFolio bills per unit and CRMs bill per user, so your software cost climbs every time you add doors or staff. Folio is a flat monthly fee with unlimited users, so a 250-unit firm pays the same as a 600-unit firm. That makes it a strong fit for firms in the 150 to 600 unit range that have outgrown entry-level tools but don't want enterprise pricing.
Folio uses AI where it saves real time: maintenance triage that reads tenant photo submissions and surfaces genuine emergencies first, lead scoring that ranks and routes inbound Zillow and website leads to the right agent, and automated owner and financial reporting. It assists your team — a human always stays in the loop on money and dispatch decisions.
They are templated SaaS billed per unit or per user that climbs as you grow. Folio is built for your firm, on your domain, at one flat fee that does not change — with owner, tenant, and agent portals and every integration included rather than sold as add-ons.
You do — always. We connect your own Stripe account and your own bank accounts to the platform. Rent, deposits, and trust funds move through accounts your firm owns and controls end to end. The money never touches HurTech or Folio. We operate the software, not the funds.
Most migrations take 5 to 7 business days. We import your rent roll, tenants, leases, and ledgers, and run both systems side by side for two weeks.
No separate subscriptions. E-sign, accounting exports, screening, payments, and SMS are wired in, running on your own provider accounts. The integrations are included in the flat fee; usage-based provider costs (card processing, SMS, screening reports) are billed to you by those providers directly at cost — Folio never marks them up.
Your data leaves with you: a full SQL and CSV export of every record, available anytime — no exit fee for it. Winding down the service takes two months' notice, or you can pay the equivalent of two months' fee and wind down immediately. Standard terms for a managed service relationship.
A 20-minute call. NDA available. Fixed-price scope in 48 hours. No commitment.
Talk to the founder
Flat plans from $899/mo